Wale in collaboration with Asics and Villa will be releasing his “Champion” sneakers July 21st. The sneaker will use the Gel Lyte III silhouette with a designed inspired by the WWE’s Intercontinental Champion Belt. This follows his previous collab with the companies called the “Bottle Rocket.”
What influences came into the design process for your latest Asics and Villa collaboration, “Champion”?
WALE: The [WWE] Intercontinental Belt, that’s the second biggest belt in the company. It was the one all the cool people had when I was little, like Mr. Perfect and The Ultimate Warrior. It’s known inside the business as the workman’s title, the unsung hero’s title. It has a lot of comparisons to my rap career, being the unsung hero or honorable mention — not the champion but just as good, just never been crowned yet. [And] most of the people who won the IC Championship went on to win heavyweight down the road.
Full Interview: Footwear News